The Journey
Nov 03, 2024
Divine Purity is more than just a brand; it’s a heartfelt tribute to my beloved grandmother, Elcie. Our journey together was a beautiful testament to love and resilience as we fought to preserve her life after doctors predicted just six months for her. For two extraordinary years, we embarked on a transformative, plant-based journey that deepened our bond and ignited my passion for healing. Though she left this world in 2011, her spirit inspired the birth of Divine Purity in 2012. With each product created, I poured in intention—a deep desire to nurture and uplift, using only the finest ingredients, while imbuing a metaphysical essence of love.
Yet, as time passed, I felt a stirring within me, a call to evolve the brand. I often reflect on the intimate conversation my grandmother and I shared in her final days—a moment I both cherished and dreaded. One night, she summoned me to her room, yearning to discuss her final wishes. Trying to escape that heavy dialogue, I shifted the focus to her childhood, revealing a tumultuous backstory that had shaped her fiercely protective nature and the choices she made for me. With each story, layers of understanding peeled away, and in that quiet moment of revelation, I discovered forgiveness blossoming within my heart, leaving me feeling lighter than I ever expected.
Fast forward to 2020, when a fresh wave of inspiration struck during a creative trip to Chicago with my dear friend Christine. While she pursued her passion crafting custom boots, I found myself in our cozy Airbnb, sifting through ideas for rebranding. In a burst of clarity, the name “AURAPOTHECARY” came to life, seemingly out of nowhere. Suddenly, I was transported back to those unforgettable conversations with my grandmother. “Aura”—the essence we radiate, the energy we share with those around us. “Apothecary”—a sanctuary known for bringing comfort and healing. In that moment, I realized we were meant to embody something greater—we would become Divine Purity Aurapothecary.
Our offerings—soaps, body oils, candles—are more than mere products; they are vessels of healing and love. Each creation is intentionally crafted to honor the journey of inner growth and transformation. Just as we have our own unique auras, so too does our home, enveloping us in its energy. With every item we produce, we invite lovingkindness into your space, infusing it with intentionality. Our candles—Love, Gratitude, Patience, Positivity, and Harmony—each represent vital components for cultivating a welcoming and nurturing environment. Together, we embark on this journey of healing, creating sacred spaces infused with love, reminiscent of the bond I shared with my grandmother. Through Divine Purity Aurapothecary, her spirit lives on, guiding us to illuminate the world with warmth and compassion.
Yet, as time passed, I felt a stirring within me, a call to evolve the brand. I often reflect on the intimate conversation my grandmother and I shared in her final days—a moment I both cherished and dreaded. One night, she summoned me to her room, yearning to discuss her final wishes. Trying to escape that heavy dialogue, I shifted the focus to her childhood, revealing a tumultuous backstory that had shaped her fiercely protective nature and the choices she made for me. With each story, layers of understanding peeled away, and in that quiet moment of revelation, I discovered forgiveness blossoming within my heart, leaving me feeling lighter than I ever expected.
Fast forward to 2020, when a fresh wave of inspiration struck during a creative trip to Chicago with my dear friend Christine. While she pursued her passion crafting custom boots, I found myself in our cozy Airbnb, sifting through ideas for rebranding. In a burst of clarity, the name “AURAPOTHECARY” came to life, seemingly out of nowhere. Suddenly, I was transported back to those unforgettable conversations with my grandmother. “Aura”—the essence we radiate, the energy we share with those around us. “Apothecary”—a sanctuary known for bringing comfort and healing. In that moment, I realized we were meant to embody something greater—we would become Divine Purity Aurapothecary.
Our offerings—soaps, body oils, candles—are more than mere products; they are vessels of healing and love. Each creation is intentionally crafted to honor the journey of inner growth and transformation. Just as we have our own unique auras, so too does our home, enveloping us in its energy. With every item we produce, we invite lovingkindness into your space, infusing it with intentionality. Our candles—Love, Gratitude, Patience, Positivity, and Harmony—each represent vital components for cultivating a welcoming and nurturing environment. Together, we embark on this journey of healing, creating sacred spaces infused with love, reminiscent of the bond I shared with my grandmother. Through Divine Purity Aurapothecary, her spirit lives on, guiding us to illuminate the world with warmth and compassion.
