The term "Aurapothecary" was born during a transformative moment in my life—a trip to Chicago in the fall of 2020, right as the world was grappling with the onset of the pandemic. Divine Purity had been a beloved brand since its inception in 2012, but I felt a deep calling for change. I wanted to create something that resonated more profoundly with people.

Thus, I began to ask myself a pivotal question: What emotions do I want to evoke in those who encounter my brand? This moment of reflection sparked a creative journey, guiding me toward a new identity that truly encapsulated the essence I wished to share. Aurapothecary represents not just a rebranding, but a heartfelt connection—a space where people can discover serenity, healing, and authenticity.